The design function, the experimentation program, and the AI workflow across the full 20+ brand portfolio.
An internal platform that replaced manual link tracking across every Pillar4 brand.
The other half of the BowFlex story: the connected fitness platform’s web experience, from 0 to 1.
Established BowFlex’s first Web UX practice, then owned the ecommerce redesign end to end.
I lead UX strategy and experimentation for a high-traffic sleep affiliate platform. This is where the experimentation playbook was built.
The proof the playbook transfers. I set UX direction for the fitness equipment review platform, delegated detailed design, and shipped the site’s first product pages.
A full UX audit and redesign of a 100+ SKU supplement store, organized around ingredient education: navigation, product pages, and checkout.