Chance Chipman

Senior Product Designer

12+ years across 20+ consumer brands at Pillar4 and BowFlex Inc. I lead design on Pillar4’s experimentation program that’s generated $25M+ in measurable revenue over three years. Most of my recent work has been rewiring our design-to-dev workflow around Claude, Claude Code, and Figma MCP, so research, prototyping, and production-ready code ship in hours.

Pillar4 Media

Cross-Brand UX Strategy

Senior Product Designer across 20+ consumer and partner brands at Pillar4. Design lead on the experimentation program that’s generated $25M+ in measurable revenue over three years.

JRNY Connected Fitness Platform

0-to-1 Connected Fitness Platform

Built BowFlex’s JRNY web platform from zero. JRNY.com, subscription onboarding, and account flows that grew the platform to 500,000+ members and 156,000+ paid subscribers over five years.

Commerce Link Platform

0-to-1 Internal Tool

An internal platform that replaced manual link tracking across every Pillar4 brand. Cut editor search time from minutes to seconds and now serves daily users across editorial, SEO, product, and paid teams.

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