UX Design · UI Design · AI-Enabled Design
Design, with a reason .
12+ years of product design across Pillar4 and BowFlex. At Pillar4 I lead the design function across 10+ brands at a time within a 20+ brand portfolio, and I lead design on the experimentation program that’s generated $25M+ in measurable revenue over three years. My recent work rebuilt our design-to-dev workflow around Claude, Claude Code, and Figma MCP, so research goes to production-ready code in hours.
Pillar4 Media
Senior Product Designer leading design across 10+ brands at a time within Pillar4’s 20+ brand portfolio. Design lead on the experimentation program that’s generated $25M+ in measurable revenue over three years.
JRNY Connected Fitness Platform
Built BowFlex’s JRNY web platform from zero. JRNY.com, subscription onboarding, and account flows that grew the platform to 500,000+ members and 156,000+ paid subscribers over five years.
Commerce Link Platform
An internal platform that replaced manual link tracking across every Pillar4 brand. Cut editor search time from minutes to seconds and now serves daily users across editorial, SEO, product, and paid teams.
Fitness Coach App
A fitness tracker with an AI conversational coach that keeps users on their goals. Built on the Claude API, with Apple Health and Google Health.
Italian Study App
A study companion mapped chapter by chapter to a college Italian textbook. Claude handles quick-translate and chapter parsing; Google text-to-speech voices every Italian phrase.