The design function, the experimentation program, and the AI workflow across a multi-brand portfolio.
Design lead on the experimentation program
The other half of the BowFlex story. I built the connected fitness platform’s web experience from 0 to 1.
Established BowFlex’s first Web UX practice, then owned the ecommerce redesign end to end.
I lead UX strategy and experimentation for a high-traffic sleep affiliate platform. This is where I built the experimentation playbook.
I set UX direction for the fitness equipment review platform, had my team handle the detailed design, and shipped the site’s first product pages.
An AI fitness coach my wife and I use to stay consistent.
A study app my wife and I use to learn Italian from our textbook.
Two scroll pieces I built to teach myself full-page motion design.