Commerce Link Platform
Internal Product Infrastructure for Affiliate Commerce
Pillar4’s affiliate revenue depends on thousands of links being accurate, up to date, and easy for editorial teams to find and use. Before this platform existed, that process ran on manual tracking on an outdated, unintuitive platform. I designed and led the UX for an internal platform that centralized link management, introduced structured search and filtering, and gave editors a faster workflow for inserting affiliate links into monetized content. It now supports thousands of links used across every brand in the portfolio.
Strategic Outcomes
Replaced a scattered platform with a single source of truth for thousands of affiliate links across the portfolio.
Cut the time editors spend searching for the right link from minutes to seconds.
Standardized how links are organized and referenced across every brand, reducing errors from mismatched or outdated links.
Gave teams the ability to search and filter thousands of links by merchant, brand, and category.
Eliminated manual processes used by editorial, SEO, product, and paid teams to manage and locate links.
Built a system that grows with the portfolio as new brands, merchants, and links are added.
Business Landscape
Pillar4 operates a portfolio of high-traffic consumer brands that rely on affiliate commerce as a core revenue stream. Editorial, SEO, product, and paid teams frequently reference affiliate links across listicles, product reviews, and recommendation experiences.
As the number of brands and partners grew, managing affiliate links became increasingly complex. Ensuring correct links were used across thousands of products required a more structured and scalable system.
- Thousands of affiliate links used across monetized content
- Multiple teams (editorial, SEO, product, paid) referencing links daily
- Revenue directly tied to correct link placement and accuracy
- Growing number of brands and merchants requiring consistent management
- No structured organization or navigation in the previous tool
- Duplicate and incorrect links causing revenue errors
- Slow editorial workflows for locating and updating links
- Manual tracking processes that couldn't scale with the portfolio
Experience Improvements
The platform introduced a structured system for managing affiliate links across brands, improving how teams discover, reference, and maintain monetized links.
Link Dashboard
Search & Filtering
Editor Workflow
The main view where teams manage every affiliate link in the portfolio. Structured by brand and merchant so nothing gets lost as the system grows.
- Brand and merchant tagging for faster organization
- Clear visibility into link details and usage across brands
The previous tool had no real search. I designed a filtering system that lets teams locate any link by brand, merchant, or attribute in seconds.
- Filter by brand, merchant, category, or link attributes
- Reduced time spent locating correct links from minutes to seconds
The workflow editors use most. Designed to minimize the steps between ‘I need a link’ and ‘it’s in the content,’ reducing errors and time spent searching.
- Faster link discovery during content creation
- Reduced errors from duplicate or incorrect links
Strategic Outcome
The platform replaced a fragmented manual process with a structured system that the entire company now depends on. It supports thousands of affiliate links referenced daily by editorial, SEO, product, and paid teams across every brand in the portfolio.
Pillar4 Media
Sleepopolis
Garage Gym Reviews
